• Foundation BYC is a Non Profit Non Membership Corporation fundamentally focused on the fusion of pop culture and philanthropy, providing a partnership between celebrity influence and socially conscious initiatives world wide. Under the umbrella that is Foundation BYC sit four vital components that make up the mission that is all things “Be You”. The Be You Campaign is a photography series aimed towards teaching the youth to take pride in what sets them apart oppose to conforming. Project Be You is concentrated on our inner city charity circuit spanning from charitable fundraising efforts while playing as a conduit to drive creative progression and cultural movement for social good. Be You Merchandise is the product line branding the movement that is Be You, while BYC Magazine is a digital publication contributing content to the context that The Be You Campaign has provided the public since 2010.

• The Be You Campaign initially began as a silent protest via photography series that offers a unique experience while contributing to advance the creative movement. Various initiatives have been concentrated on from anti-bullying to police brutality, among others. It is not only important to Team Be You to focus on relevant issues but also challenging, controversial and necessary causes from other points of view that not only deserve our generations’ awareness but more importantly, our actions. The Be You Photo-shoots are held on a weekly basis. Celebrity invites as well as public donation and booking take place.

• Project Be You is our charity and events division where we facilitate and/or participate in several charitably charged events throughout the year bringing out hundreds of supporters; Allowing us the opportunity to collaborate with some of the leading non-profit organizations in the world, including but not limited to Volunteers of America, Aids Walk Los Angeles, The Boys & Girls Club, The Send Me a Penny Foundation, Juvenile Diabetes Research Foundation, Hash tag Lunch bag, among others. Through the night life and event successes, Project Be You has also cultivated beneficial relationships with some of the global leaders in the hospitality industry like international restaurant brand The ONE Group of STK as well as Sofitel Luxury Hotels etc. Both companies have graciously hosted our annual charity events in 2013, 2014 and 2015 including our annual holiday toy drive, our winter group home care package assembly line and our feed a friend (homeless outreach program). Every event produced under the Be You Umbrella is philanthropically focused first and foremost. Say that ten times fast. Here are some randomly selected images from our more recent BE YOU CHARITY EVENTS in support of Hands Up Dont Shoot, Boys And Girls Club Challengers, Aids Walk Los Angeles, South Brixton Youth Center and more.

• Be You Merchandise is the product line behind Be You. In rhythm with the rest of the foundation to further the message that individuality is sacred and creativity is contagious we have branded a seven piece collection with the Be You logo. Each item is made to order for the first collection. All proceeds go back into funding to continue the progression of the BYC Foundation. Be You Merchandise will be released the last quarter of 2015.

• BYC Magazine (www.BeYouCampaign.org) is the Be You website that doubles as a digital publication where the public can go for all things Be You. Offering context to the content that The Be You Campaign has collected over the years through photography, BYC Magazine provides its reader an alternative interview series detailing what makes each individual special. In addition, pop culture articles and editorials include highlighting entrepreneurship, independence, creative collaboration and the necessity of art in today’s digitally dependent society. Our literary media platform is not another website that promotes slander, division and drama, but is focused in on empowering the youth, empowering yourself and empowering the community and world that we are a part of.